The 2013 Presidential Inaugural Poet and FIU alumni turned professor, Richard Blanco, recently partnered with Bacardi/The Real Havana Club from Puerto Rico on their new ad campaign.
Bacardi reached out to Mr. Blanco about writing a poem about being Cuban and the history of Havana Club, to be used as the basis of the script for the ad. The Havana Club rum was released September 2016 but the ads began circulating in 2017. The short film was written, produced, and directed by cuban exiles living in Miami, Florida.
Visit The Real Havana Club website to see the full ad video as well as the poem written by Richard Blanco.